(Download) "Cases in Advertising and Marketing Management" by Edd Applegate & Art Johnsen " eBook PDF Kindle ePub Free

eBook details

Title: Cases in Advertising and Marketing Management
Author : Edd Applegate & Art Johnsen
Release Date : January 12, 2006
Genre: Marketing & Sales,Books,Business & Personal Finance,
Pages : * pages
Size : 2499 KB

Description

Cases in Advertising and Marketing Management offers readers, whether new managers or students, opportunities to practice their abilities on realistic business situations. The authors, a professor of advertising and an agency executive, draw on their experiences in forty scenarios, each of which focuses on sample problem to analyze and uses discussion prompts to help readers work through it. This provocative book gives readers insight into the situations they will face in management positions and helps them develop valuable decision-making skills.