(Download) "Cases in Advertising Management" by Larry D. Kelley & Donald W. Jugenheimer # eBook PDF Kindle ePub Free

eBook details

Title: Cases in Advertising Management
Author : Larry D. Kelley & Donald W. Jugenheimer
Release Date : January 18, 2014
Genre: Business & Personal Finance,Books,Finance,
Pages : * pages
Size : 15165 KB

Description

"Cases in Advertising Management" offers a wide range of short, medium-length, and longer cases, all designed to illuminate the topics covered in an Advertising Management course. The book can stand alone, or, for instructors who wish to incorporate a combined casebook and textbook approach, it can be adopted alongside any standard text, including Advertising Management by the same authors.The book features actual real-life cases that reflect current trends in the advertising and promotion industry, with a strong emphasis on digital media and integrated marketing communications. A detailed introduction ('How to Analyze a Case Study') is followed by 30 cases, covering a full range of topics for a semester-long course, including financial management, business planning, strategic planning, budgeting, human resource management, and managing change.